Execution Excellence, Enduring
Partnerships & Exceptional Infrastructure!
Making your life better through our products and services
Our Portfolio of Distinctive Brands
Welcome to
Enhance Group
Founded in 1967 as a strategic entry by W.J. Towell into FMCG and Retail sector, Enhance Group quickly established itself as a leader in FMCG distribution in Oman and the UAE. The Group now spearheads the FMCG Business Cluster within the Towell Group — One of the largest private sector conglomerates in Oman with strong ties to the Middle East, India, and Europe.
Over the years, Enhance Group has strengthened its presence in Oman and the UAE through strategic mergers, acquisitions, and the growth of its FMCG distribution, retail, and manufacturing businesses.
Where We Are
of Oman
Sultanate
of Oman
- Matrah Cold Stores LLC (Enhance Group Oman)
- Fairtrade LLC (FT)
- Majan Distribution Co LLC (MDC)
- Cold Storage & Trading Co LLC (CSTC)
- W J Towell – Consumer Products Division (CPD)
Emirates
United Arab
Emirates
- Enhance UAE (W J Towell & Co LLC – EUAE)
- Gulf Seafood LLC (GSF)
- Taj Mahal Purification of Portable Water LLC (TMP)
- Preform Plus Plastic Industries LLC (PPP)
Our Key
Services
Enhance Group is an FMCG manufacturing, distribution and retail organisation, expertly managing every aspect of the omni-channel distribution across geographies. Our Group Companies provides Best in Class coverage and In-market execution for our Business Partner brands across Oman and the UAE through:
- BEST in Class FMCG Distribution
- Retail Operations Excellence
- Tailored Food Service Solutions
- Telecom Distribution and Franchise Management
- Manufacturing Operations
- Logistics and Warehousing Infrastructures
- Top-tier Technology Led Solutions
Towell Group
Over 150 years since the company came into being, Towell Group continues its illustrious journey as one of the largest private sector conglomerates in Oman with strong ties to the Middle East, India, and Europe.
As a family business trusted for generations, they remain at the heart of the nation’s commercial, industrial, and business evolution with operations spanning multiple sectors such as Engineering, Automotive, Real Estate, Transportation & Services, FMCG, Manufacturing, and IT Services.
