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Founded in 1967 as a strategic partnership between W.J. Towell & Co LLC and Spinneys, Enhance Group quickly established itself as a leader in FMCG distribution in Oman and the UAE. Today, Enhance Group spearheads the FMCG Business Cluster within Towell Group—one of the largest and most prominent private sector companies in Oman, with extensive connections across the Middle East, India, and Europe.

Over the years, Enhance Group has strengthened its presence in Oman and the UAE through strategic mergers, acquisitions, and the growth of its FMCG distribution, retail, and manufacturing businesses.

Enhance Group is an FMCG manufacturing, distribution, and retail organisation expertly managing every aspect of omni-channel distribution across geographies. Bolstered by a strong logistics and warehousing infrastructure, featuring an extensive direct distribution fleet serving more than 10,000 customers across geographies, Enhance Group is the distributor of choice for regional and global power brands.

Powered by cutting-edge technology-driven solutions, our group companies provide best-in-class coverage and in-market execution across channels for our Business Partners such as Reckitt, L’Oréal, Kenvue (Johnson & Johnson), Mars Wrigley, Unilever, Nestle, Napco, Afia, Al Safi Danone, and many more.