About Us
Our Story
Over the years, Enhance Group has strengthened its presence in Oman and the UAE through strategic mergers, acquisitions, and the growth of its FMCG distribution, retail, and manufacturing businesses.
Enhance Group is an FMCG manufacturing, distribution, and retail organisation expertly managing every aspect of omni-channel distribution across geographies. Bolstered by a strong logistics and warehousing infrastructure, featuring an extensive direct distribution fleet serving more than 10,000 customers across geographies, Enhance Group is the distributor of choice for regional and global power brands.
Powered by cutting-edge technology-driven solutions, our group companies provide best-in-class coverage and in-market execution across channels for our Business Partners such as Reckitt, L’Oréal, Kenvue (Johnson & Johnson), Mars Wrigley, Unilever, Nestle, Napco, Afia, Al Safi Danone, and many more.
Board Members
Management Team
Cluster CEO (FMCG, Automotive, Real Estate)
Manufacturing, Enhance Group
Why Us
Distributor of choice for global and regional power brands delivering exceptional services that drive success.
Our portfolio features iconic, distinctive, trusted, global and regional brands that resonate with consumers.
Our own retail businesses prioritize consumer focus, leveraging the largest network of neighbourhood stores to enhance convenience and ensure exceptional customer satisfaction across the Sultanate of Oman.
Streamlined operations to meet diverse market demands including technology driven integrated planning to ensure efficient supply chain management.
Our manufacturing facilities specialize in the production, packaging of high-quality goods, including a diverse range of frozen products, bottling solutions to meet consumer needs.
Benefiting from the legacy and strength of Oman’s leading private sector conglomerate.
Dedicated and diverse team ensuring excellence at every step strengthened by local and international talents.
Well-established footprint in Oman and the UAE to enable a strong market presence of global and regional brands driven by their widespread recognition and trust amongst consumers.
Our distribution businesses achieve operational excellence by streamlining processes, optimizing synergies across channels, and ensuring seamless delivery to maximize efficiency and customer satisfaction.
Leveraging top-tier technology to enhance operational efficiency, drive in-market excellence and deliver cost optimization for our brands.
Vision
“Making your life better through
our products and services”
Our Values
We will be accountable and responsible for our actions. We will act with integrity having respect for our colleagues, customers, business partners and shareholders.
We will strive for excellence by being passionate in our endeavour to deliver quality and continuous improvement. We will use our collective knowledge to grow as individuals and as an organisation, enabling us to generate new ideas to ensure sustained success.
We will seek to ensure that the highest levels of customer service are consistently delivered. We are empowered, we will act with speed and be passionate about exceeding expectations.
We are a committed team that values, respects and recognises every individual’s contribution. We will utilise the knowledge of our people to encourage and develop leadership.
Corporate Profile
