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Enhance Group Oman

Headquartered in Muscat, Enhance Group is a premier provider of brand distribution and retail management solutions. With a workforce of over 2,000+ employees from diverse nationalities, the company considers its people to be the heart of its success.

In Oman, Enhance Group stands as the largest FMCG distributor, catering to a wide array of distribution channels. It also operates prominent supermarkets and convenience stores such as Noor Shopping and Noor Express. The company oversees multiple subsidiary entities and plays an important role in Oman’s FMCG and retail business sector, delivering sales and distribution solutions for globally renowned and regionally recognised brands.

With expansive warehousing facilities, direct delivery capabilities, and a monthly distribution volume of over a million cases, Enhance Group is equipped to meet a broad spectrum of client needs. The group has continuously invested in top-tier technology to provide data driven warehouse management systems and insights into dynamic market trends.

Distribution Business
Retail Business
Food Service Solution
Telecom Business
Logistics Services
Distribution Business

Enhance Oman (Matrah Cold Stores LLC)

Established in 1967, Enhance Oman is a leading provider of distribution and sales management solutions, serving a portfolio of distinctive, unique, trusted global and regional brands.

As the largest FMCG distributor in Oman, we have an omni-channel presence across retail and food service sectors enabling growth through increased market penetration. Our logistics capabilities are bolstered by a network of temperature-controlled warehouses and a well-managed fleet, ensuring smooth and consistent distribution across the Sultanate.

The FMCG Distribution Business encompasses clusters such as Consumer Agencies, Reckitt, Unilever, L’Oréal, Johnson & Johnson (KENVUE), Nestlé, Mars Wrigley, Direct Distribution and many more.

Operational Excellence is achieved by focusing on:

  • Extensive Distribution capabilities
  • Quality of Instore execution
  • Data driven trade marketing practices
  • Customer Management
  • Innovative Merchandising Solutions
  • Supply Chain, warehousing and Logistics infrastructure
  • Centralised Support Functions

Fairtrade LLC

As a joint venture with Enhance Group, Fairtrade LLC was founded in 1974 benefitting from shared logistics and support services, ensuring a commitment to delivering the highest quality service to its customers.

The company provides enhanced brand distribution solutions in Oman for major partners, including Towell Unilever, Napco, and Al Safi Danone.

Cold Storage & Trading Co LLC

Established in 1976 to facilitate territorial expansion, CSTC partnered with Enhance Group and W.J. Towell playing a vital role in managing the distribution operations for the business partners of Enhance Group. Additionally, CSTC provides extensive warehousing services to support Enhance Group’s logistics network.

Majan Distribution Co LLC

As part of the Enhance Group growth, MDC was established in 2014 as a result of the acquisition of Union Trading Company LLC to enable onboarding of an ever increasing portfolio of FMCG brands.

Majan Distribution Company specialises in direct delivery, merchandising, and customer management across Oman and distributes renowned brands – Luna and Al Hamra, Americana, Diamond, Bayara, Gandour, Supermax, SC Johnson and Fogg.

As part of Enhance Group, MDC specialises in direct delivery benefits from integrated logistics and shared services support, reinforcing its commitment to providing the highest quality service to its customers.

Retail Business

Noor Shopping and Noor Express are prominent neighbourhood grocery and convenience store formats, proudly created and owned by Enhance Group Oman. Operated by a team of seasoned retail professionals, Noor Shopping holds a leading position in Oman’s retail market, providing a range of grocery items, including fresh fruits, vegetables, bakery products, dairy and all FMCG products at competitive prices.

Key Features of Noor Shopping:

  • Exceptional customer service
  • Wide product availability
  • Diverse grocery selection, including fresh produce and bakery items
  • Convenient access to banking and payment services
Food Service Solution

FSS division is a stand alone business dedicated to delivering high-quality products to the HORECA channel including but not limited to hotels, ships, caterers and other institutions, combining both local and international sourcing to meet diverse client needs. Operating from a HACCP-certified logistics facility in Muscat, our Food Services Division ensures the exclusive distribution of agency products alongside the sourcing of premium commodities.

Highlights of our services:

  • Recognised for excellence by leading hotels in Oman and clients across the HORECA channel.
  • Complete coverage across the Sultanate of Oman.
  • Specialised product lines tailored to the unique demands of the hospitality industry.

Our commitment to quality and service excellence has made us a trusted partner for clients seeking reliable and innovative food service solutions.

Telecom Business

Launched in March 2005, Enhance Group has established itself as a key partner for Ooredoo, specialising in the distribution of telecom recharge products, electronic top-ups, and SIM cards.

Building on this successful partnership, Enhance Group operates multiple Ooredoo franchise stores, staffed by Omani employees, demonstrating a commitment to local talent development and exceptional customer service.

Logistics Services

Enhance Logistics, the logistics division of Enhance Group in Oman, offers warehousing and omni-channel distribution solutions for both food and non-food products, as well as inbound/outbound and transport services. Beyond supporting internal business requirements, Enhance Logistics provides a range of services for third-party clients, including:

  • Storage solutions – 53k+sqm warehousing space divided across ambient, chilled and frozen storage capabilities.
  • Delivery Solutions – 250+ trucks covering 5000+ customers across the Sultanate of Oman.
  • Co-packing services for enhanced Go-To-Market brand strategies.

With a large fleet of vehicles and strategically located distribution centers across Muscat, Rumais, Wadi Kabir, Sohar, Nizwa, Al Kamel, and Salalah, Enhance Logistics is equipped to deliver efficient and reliable logistics solutions nationwide.