United Arab Emirates (UAE)
W.J.Towell Co (L.L.C) was established in 1972 along with the inception of the United Arab Emirates as a country. Over the course of 50 years, Enhance UAE (W.J.Towell Co (L.L.C)) has established itself as one of the leading distributor in the UAE, servicing all trade channels including retail (Hypermarkets to Groceries), HORECA, stationery, Duty-free etc.
With a diverse portfolio of leading food and non-food brands such as Savola (Afia Oil), Al Osra (Sugar), Foster Clark, Tata Consumer Products, Al Rifai, Lotte, Dilmah Tea, Diamond, La Molisana (Pasta), Splenda etc. in the food category and Napco, Wipro Consumer (Enchanteur), Energizer, Double A (Paper) Royal Mirage, Eternal Love, Rasasi etc. in the non-food category.
Enhance UAE covers 100% of the retail modern trade pan UAE, providing trade marketing, sales and merchandising solutions to our esteemed business partners. We also cover over 4500 groceries, convenience stores and stationery channels through a network of over 35 direct delivery vans. Apart from this, we cover over 750+ HORECA customers, which includes premium 5 & 4-star hotels, airline catering and other food and non-food catering/ship chandlers.
In 2014, Enhance UAE acquired the Diamond brand which is now a leading player in the segments of honey, canned fish, spreads (jams and peanut butter), coconut products (oil, milk & cream), ginger garlic paste, olives, canned fruits & vegetables, and many more to come. Our brand development team manages the Diamond and Sultan brand through a network of distributors across the GCC and has gained market leadership positions in several categories across geographies.
This division distributes leading brands With a diverse portfolio of leading food and non-food brands such as Savola (Afia Oil), Al Osra (Sugar), Foster Clark, Tata Consumer Products, Al Rifai, Lotte, Dilmah Tea, Diamond, La Molisana (Pasta), Splenda etc. in the food category and Napco, Wipro Consumer (Enchanteur), Energizer, Double A (Paper) Royal Mirage, Eternal Love, Rasasi etc. The Division is headed by business head’s who have independent sales teams under its umbrella that effectively cover all trade channels.
Our state-of-the-art logistics facilities which were commissioned in 2016 cater to storage and distribution across temperature zones ranging from ambient to -18 degrees Celsius. We have two independent logistics facilities for food and non-food, centrally located in Dubai Industrial City, with a capacity of over 26,000 pallet positions. Our fleet of over 75 delivery vehicles ensure that our products are effectively distributed to our customers across the UAE. We also provide third party storage at our logistics facilities.
Gulf Seafood LLC, based in Dubai, is a seafood processing company serving the HORECA sector for over three decades. Our processing facility located in the Jebel Ali Free Zone, is a BRCC “AA” rated facility with HACCP, HALAL & FSSC 22000 certifications.
Renowned for delivering top-notch frozen seafood, we pride ourselves on maintaining impeccable standards of quality and service. Our esteemed clientele includes 5-star hotels, fine dining establishments, chain restaurants, flight kitchens, catering companies, and distributors.
Expanding our repertoire, we’ve become a premier supplier of frozen bakery products and flatbreads, continually adapting to meet evolving customer demands. Not limited to businesses, we also offer direct-to-consumer access with doorstep delivery services, ensuring the convenience of enjoying our products at home.
Gulf Seafood is expanding its reach by co-packing private label brands globally and introducing our own brands in 2024, ensuring a diverse range of options for discerning consumers.
Gulf Seafood LLC, strategically located in Dubai, stands as an ideal hub for servicing the MENA region and beyond with its premium seafood products. Situated at the crossroads of continents, Dubai offers connectivity and logistical advantages, facilitating efficient distribution to markets across the Middle East, North Africa, and beyond. Its state-of-the-art infrastructure and world-class facilities ensure the freshness and quality of products, meeting the diverse culinary preferences of the region’s vibrant food scene. Moreover, Dubai’s status as a global trade hub provides access to a wide range of international suppliers and markets, enabling Gulf Seafood LLC to source high-quality raw materials and expand its product offerings. With its commitment to excellence, adherence to international quality standards, and strategic location, Gulf Seafood LLC is well-positioned to serve as a premier seafood provider to the MENA region and beyond.
Taj Mahal Purification of Potable Water LLC (TMP) is part of the Enhance Group.
As well as producing our own brand – ICE BERG Bottled Drinking Water, TMP is a major provider of Private Label Bottled Drinking Water to premier brands in UAE.
TMP operates a fleet of vehicles for its direct sales to retailers in the UAE and to serve its Ship Chandelling customers.
Located in the Al Quoz Industrial Area in Dubai, TMP is strategically poised to serve its customers effectively and efficiently.
Preform Plus Plastic Industries LLC is a 100% subsidiary of TMP located in the Jebal Ali Industrial Area.
Its primary business is the Manufacture of PET Pre-Forms and HDPE Closures for the Water Bottling Industry.
The company caters to its in-house demand for Pre-Forms and Closures and sells these to third parties in the UAE.
BRCGS
FSSC22000
HACCP
HALAL
