Our Brands
Noor Shopping & Noor Express
Noor Shopping and Noor Express are prominent neighbourhood grocery and convenience store formats, proudly created and owned by Enhance Group Oman. Operated by a team of seasoned retail professionals, Noor Shopping with 50+ outlets holds a leading position in Oman’s retail market, providing a range of grocery items, including fresh fruits, vegetables, bakery products, dairy and all FMCG products at competitive prices.
Key Features of Noor Shopping:
- Exceptional customer service
- Wide product availability
- Diverse grocery selection, including fresh produce and bakery items
- Convenient access to banking and payment services
Rice Brands
Enhance Group is a prominent player in Oman’s commodity market, offering a wide selection of premium-quality rice products. Renowned for its dedication to quality and customer satisfaction, the Group supplies a diverse range of Basmati and Non-Basmati rice under trusted and well-known brands, including:
- Al Madinah Blue & Yellow
- Amber Gold
- Abu Nakheel
- Biryani
- Atlas
- AAA
- 666
With a strong focus on meeting consumer needs, Enhance Group continues to set the benchmark for excellence in the commodities market.
Oceanique
Our brand Oceanique, offers a wide range of frozen and breaded seafood products tailored to meet the needs of retail consumers. With a commitment to quality and excellence, Oceanique provides a convenient solution for seafood enthusiasts seeking premium options for home consumption.
From succulent shrimp and tender fish fillets to crispy breaded shrimp and delectable seafood snacks, Oceanique offers a variety of choices to suit every palate.
Each product is carefully chosen using high-quality ingredients and undergoes stringent quality control measures to ensure freshness and flavour preservation. With its dedication to customer satisfaction and a reputation for delivering exceptional seafood experiences, Oceanique stands as a trusted brand in the retail sector, offering convenient and delicious seafood options for discerning consumers.
Marine Delights
Marine Delights is a brand exclusively developed by Gulf Seafood LLC, offering a range of frozen seafood products tailored to meet the needs of retail customers seeking budget-friendly alternatives without compromising on quality. With a focus on affordability and accessibility, Marine Delights provides a convenient solution for households looking to incorporate seafood into their meals while staying within budget constraints.
Fresh Delights
Fresh Delights is our brand catering to the food service sector in the UAE. We offer a range of frozen flatbreads, samosas, and spring rolls. These products are ideal for restaurants, hotels, and catering companies looking for convenient and high-quality options to enhance their menus. With a focus on simplicity, freshness, and versatility, Fresh Delights is a trusted choice for food service professionals seeking premium-quality ingredients to elevate their offerings and satisfy their customers’ tastes.
ICE BERG
ICE BERG is our brand of Bottled Drinking Water available in Value and Zero Sodium variants.
ICE BERG Bottled Drinking Water is your perfect companion throughout your day, it’s cool, crisp and refreshing taste ensures that every sip is refreshing and hydrating.
With a balanced mineral content and being low in sodium, it provides a healthy, tasty nutrition while quenching your thirst.
Diamond
Diamond, established in the UAE in 1986, aims at providing high-quality products at affordable prices. Over 30 years, the brand has diversified its offering, including jam, honey, canned seafood, vegetables, fruits, mushrooms, olives, ginger garlic paste, saffron and more to come.
Sultan
The Sultan Brand, renowned in the Cornflakes, Coconut Milk Powder, and Canned Tuna categories, has gained popularity in the region. Diamond has expanded its product range and geographical presence, covering all GCC countries except Saudi Arabia.
